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1-3 second load times have a very low bounce rate probability of 32%.
When a website doesn’t load within 3 seconds, 25% of visitors will have already left.
A 1 second delay decreases conversion rates by 7%.
The faster your website, the higher you rank on Google. Slow sites lose revenue. 74% of users will leave a website if it doesn’t load on their phone within 5 seconds.
1 second delay decreases customer satisfaction by 16%.
51% of online customers abandon a purchase if your website is to slow.